Mac McIntosh, the B2B Sales Lead Expert™, has asked us to invite you to be our guest at this half day ‘lunch and learn’ conference cosponsored by Elaunchers.Com and Montgomery College.  Please visit www.thedataday.com for details and to reserve your seat.

Mac will present "Driving more leads and sales with database-driven direct marketing: What’s working best in today’s tough business environment and what to avoid." In this session, Mac explains which direct marketing strategies and tactics are working best in today’s challenging business environment and which you should avoid.

Data Day is an information-packed, half-day conference where you’ll learn how to successfully use data to drive your business, target your marketing, and fuel your sales in today’s tough  business environment.

Speaker Line Up

Parthiv Shah
President, Elaunchers.Com.

Parthiv Shah is President and Founder of Elaunchers.Com and a serial entrepreneur. He started a dot com company in 1999, a technology enabled marketing company in 2002 that got bought out in 2005 and in 2007 he started Elaunchers.Com that is a growing, successful small business.

Parthiv has a passion for small business with a soft corner in his heart for start ups and not yet started start ups. He helps small businesses develop their value proposition and identify market segments most suitable to their strengths. He enjoys community work and loves helping fellow entrepreneurs.

Parthiv also teaches marketing and e-business to MBA students at University of Phoenix, Graduate school of Business.

He is originally from India, migrated to US in 1990 and lived with my family in Randolph, Massachusetts a little south of Boston. He started a company, listlaunchers.com that got bought out in 2005 and that acquisition brought him to Washington DC.

Parthiv started elaunchers.com of Rockville, MD earlier this year. Elaunchers.Com is a turnkey sales lead generation and marketing company that helps small and not so small businesses & organizations compete against rivals who have deep pockets and large marketing budgets. Elaunchers.Com team has developed a data driven direct marketing process that integrates e-mail, direct mail & web.

He has a passion for business. He does a lot of pro bono marketing consulting work for fellow entrepreneurs and he has also started five small businesses including one internet start up. In addition, because of the nature of his business, he works on hundreds of different business models every year and experiment with/contribute to their revenue model. For over eighteen years, he has worked in direct marketing industry and "lived through" thousands of case studies. Throughout his career, he has mailed over a billion pieces of direct mail and brought in over fifteen million dollars in business to his company.

He has a bachelors in Sociology from India and an MBA in marketing from Bentley College.

Altaf Shaikh: The e-Brains @ elaunchers.com

Altaf has been in e-marketing space for the last several years and over the years he became an industry legend helping small and large marketers harness the power of e-marketing. Altaf & his team work on e-mail marketing, on-line advertising, design & building of high end landing site solutions and response management.

Altaf is the President and CEO of Listengage.Com in Boston, Massachusetts. Altaf and Parthiv have been working together since 2001.

Lee Keshishian, President and CEO. Lionandlaurel.com

Lee is a seasoned data intelligence expert with years of experience in data acquisition, market research, trend spotting, modeling and data driven marketing.

He comes from a global consumer marketing background, working as brand manager and country director with some of the best known household product brands such as Dial Soap, Armour Foods and Reynolds Wrap on five continents. Additionally, Lee lead the marketing and business strategy an internet startup, boxerjam.com, a gameshow site that was eventually sold to Media General. A native of Montgomery County and graduate of Georgetown University in International Relations, Lee returned to the area in 2000 and worked as Vice President of Marketing for two national homebuilders, Pulte Homes and Centex Homes. He worked on communities from Virginia to New Hampshire, from affordable housing to high-end communities. Lee was involved with green building through the design and marketing of a LEED registered community as well as several Energy Star communities.