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Database Marketing for small business - Need to share data with the team before and after a campaign
- Need to collaborate with insiders and outsiders in a virtual environment.
- Data Cleansing & Data Cloning
- Data and related compliance issues: CAN SPAM, Do Not Call, Privacy Regulations and Postal Regulations
- Use of Microsoft Hosted Exchange, Microsoft Hosted SharePoint and Microsoft Hosted CRM as an end to end marketing automation application.
- Case studies: I will look at some success stories on how integrated multi channel marketing was implemented at 3-4 campaigns.
- Data Centric E Mail Marketing
- Data Centric Direct Mail Marketing
- Drip e-mail and automated response management
Response Management and e-Mail Automation - Landing Pages and Micro Sites
- E Mail Surveys and Mini Web Polls
Marketing Automation Powered by Microsoft Hosted Applications - Microsoft Hosted Exchange As Information Sharing Tool
- Microsoft Sharepoint as Online Marketing 'War Room'
- Microsoft Live meeting as Online Marketing Execution Platform
- Microsoft Sharepoint as Digital Asset Management Platform
- Microsoft Dynamics CRM as central data warehouse and campaign manager
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