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Lunch & Registration: 11 to Noon
Conference: Noon - 4PM |
| Using Data To Survive and Thrive in Today's Tough Business Environment
The Data Day: A Free Half Day Conference
When: November 6th, 2009. - 11 AM to Noon: Lunch & Registration
- Noon to 4PM: Conference Sessions
- 4PM to 6PM: Fridays @ Four Networking Event
Where: Wyndham Garden Hotel, 805 Russell Ave, Gaithersburg Elaunchers.Com is hosting The Data Day conferencein partnership with NABOE (National Association of Business Owners and Entrepreneurs), Microsoft and other sponsors. 
Test Drive Microsoft BPOS and enter a chance to win a Microsoft XBox. 'Life is Play When Microsoft is Hosting Your e-Business'. | Who is invited: | Top Executives (CEOs, Owners, Partners) Sales Executives (VPs, Directors, Managers) Marketing Executives (VPs, Directors, Managers)
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| What You Will Get By Attending: | - Insider's tips and shortcuts.
- An ability to meet and share ideas with fellow marketers.
- Take home materials, checklists, templates and how-to guides.
- Bonus Gift for attendees from Elaunchers.Com: Don't Gamble With Your Data" $250 value.
- The Most Incredible FREE gift ever from Glazer Kennedy Insiders Circle.
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Marketing Automation for Small Businesses Powered by Microsoft Hosted ApplicationsMarketing for small business Need to share data with the team before and after a campaign Need to collaborate with insiders and outsiders in a virtual environment. Data Cleansing & Data Cloning Data and related compliance issues: CAN SPAM, Do Not Call, Privacy Regulations and Postal Regulations Use of Microsoft Hosted Exchange, Microsoft Hosted SharePoint and Microsoft Hosted CRM as an end to end marketing automation application.
Case studies: We will look at some success stories on how integrated multi channel marketing was implemented at 3-4 campaigns. Direct Marketed Measured and Managed by Data Data Centric E Mail Marketing Data Centric Direct Mail Marketing Drip e-mail and automated response management Response Management and e-Mail Automation Landing Pages and Micro Sites E Mail Surveys and Mini Web Polls Personalized URLs and Response Management Integrating response management vehicles in your web site Driving Traffic to your web site Converting web traffic in to web leads Speakers
KEYNOTE SPEAKER : M. H. "MAC" McINTOSH CBC at The Data Day
 M. H. (Mac) McIntosh, president of Mac McIntosh, Inc. in North Kingstown, RI, is a business-to-business sales and marketing consultant who is considered to be a leading expert on the subject of sales leads. McIntosh's clients include large, global companies like ADC, Intel, GlobalSpec, Microsoft, NEC, NSK, Siemens, and Sigma-Aldrich as well as lots of small and mid-sized companies you may not have heard of...yet. McIntosh's background includes 20 years of hands-on experience in B2B marketing, lead generation, lead management, and sales. In addition to consulting, Mac teaches graduate-level courses for a number of colleges and universities in North America and Europe, conducts marketing workshops and seminars for leading corporations and associations around the world, writes regularly for leading marketing and business publications, and is the publisher of Sales Lead Report ®, an e-newsletter with more than 20,000 B2B marketing professionals as subscribers, and Sales Lead Insights®, his award-winning B2B marketing blog.
Additional Speakers
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